Yahoo Buys TV Sharing App IntoNow
It looks like Yahoo planning something different, recently they have shutdown many of their services and now they announced a deal to buy TV sharing app IntoNow. This clearly states that Yahoo working on to increase its social media presence and looking forward to expand into mobile internet market by increasing video advertising on site.
According to BBC News, Yahoo states that:
Relying on social channels as a means for discovering content – whether it’s on a PC, mobile device, or TV – is rapidly on the rise.
IntoNow’s technology combines the ability to check-in to what a consumer is watching, engage in conversations, and find related content.
There are no details on how much this costs. For those who do not know, IntoNow’s software offers user to identify TV shows with an option to share them with friends using mobile internet. This application is integrated with Facebook, Twitter, iTunes and Netflix.