Choosing a domain name which is exactly the same or very similar to the business name or the name of the company is super important when it comes to building a website. Vine, now acquired by twitter had to take Vine.co because Vine.com was already owned by Amazon. Instead of some other name, they’d rather change the domain. A domain name should be short and simple and target the right people. No one wants to type in a domain that’s ridiculously long and hard to remember.
Websites targeting a specific type of people such as designers or developers, can easily get away with .co or .io extensions.
Check out this infographic on why choosing the right domain name is important.