The Google Panda Psychologist Talks with a Content Farm

Google’s recent Farmer update slammed down content farms like e-how, Demand Media, and eZine Articles. Of these many farmer boys, one goes to Google to meet in a therapeutic setting. Google SEO answers the many questions on the Farmer Update to the Google algorithm. This is a spoof video, people. A spoof. Any simularity to content real or imagined is just that, imagined. Not real. Repetitive. Farmer update, farmer update. Farmer update. concludes

Google announced a new update last week to its search engine that addressed the growing complaint that low-quality content sites (derisively referred to as content farms) were ranked higher than higher-quality sites that seemed to be more important to users. This major change affects almost 12 percent of all search results, and the web is still buzzing about its implications, which include dramatic losses for some companies (Mahalo, Suite 101), and gains by some established sites known for high-quality information. concludes

Ensure your content us unique and useful – there’s nothing terribly new here (good content has always been best practice) but I do think Google tightened ship slightly on duplicate content and thin content pages
Ensure there is a good amount of value added to users above the fold on your page – value here is a difficult concept to nail down algorithmically but for your site it should be fairly easy to figure out. Perhaps consider using a service like feedback army to test your site with random people. Ask them some of the questions that Google ask – would you put credit card details into this site? do you trust this site? If the answers don’t give a positive response – keep going with adding value (or making the value add clearer!).
Get rid of aggressive ads and images that look like ad blocks. Whether it’s adsense, kontera, banner ads or just large images that look like ads – make sure they don’t take precedence over your content
Re-design your site to make it look like a web 2.0 site. Did I really just say that? Yes, I did. Because Google’s algorithms are now based on what people want to see, not where the actual value is – so you need to fit in. If your site is the ugly one the you’re far more likely to get hit than if your site is good looking.
Make your site look more trusted. This has always been a good thing – it helps conversion rates – but you should ensure you have a good about page, privacy policy, contact page etc to ensure people feel comfortable using your site.

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Honey Singh

Honey is a web evangelist having work experience in Social Technologies, Blogging, Web-Development and UI Designis. Honey commonly blog on Honeytechblog and popularly known as "honeytech".

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1 Response

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