Duplicacy of pages add no real content to the web and do nothing to improve the quality of the search engines output. By offering the same document over and over search engines would offer a horrible product with no variety. For this reason, duplicate pages are often filtered out. This is the exact reason Yahoo! dislikes many affiliate websites.
Duplicacy of content and pages are major cause for search engine optimization.Even if search engines like Google will not always penalizes you for duplicate content, they will still have to choose one of the URLs / pages to show in search results and ignore all other duplicates.

Photo via Sam Ul

If problem is related with WWW-pages and non WWW-pages URLs in the generated XML sitemap will then either be with or without www which may differ from the paths search engines such as Google.
To avoid duplicate content use canonical URL in wordpress.This is the definition given in Google’s Webmaster Central Blog a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that’s accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version.
It is very easy to specify the canonical URL of a page – all you have to do is add this line in the head section…

The purpose of this tag is to prevent the problem of duplicate content.

The best thing about this tag is that all three major search engines(Google, Yahoo and MS Live) support this initiative.
header.php

Go to the theme folder in wordpress(wp-content/themes/
) and open the file header.php in your favorite editor. Now find the line…

and add the following code before that line…

<?php if ( is_singular() ) { ?>
<link rel="canonical" href="<?php the_permalink(); ?>" />
<?php } ?>

Now, it should look something like this…

<?php if ( is_singular() ) { ?> <link rel="canonical" href="<?php the_permalink(); ?>" /> <?php } ?> </head>

That’s it - you are done! Save the file and upload it to your server.

This fix will add the canonical URL tag to all the posts and pages of your blog. If you want to see a blog that have implemented this fix, take a look at the source of this page.
What is a canonical URL?

If you already know you would be surprised at how few webmasters have ever heard of a canonical URL. If you also spend time in Google Groups you will find people scratching their heads and not getting a clear answer as to how to troubleshoot and resolve this troublesome issue in Google.

Web designing doesn’t simply means design a website or having simple dot com page.Their are few basics that consequences the intellect why we need a website,what we need in website and how to get a flaw less website.Without mouthing “jagrans” i want to introduce you with following essential gyans on a successful web designs:

1. Avoid hasten in completing the website – You should keep in mind that you devote a proper timing in channelizing all the keynotes required in developing a website.Any loopholes may creates flaws in you website so you should maintain patience in designing your website.
2. Induce a “Plan” before starting a website – Before starting the new work first of all you need to push off what actually you are going to start.Think twice on the roots of the needs which arise the website and then plan how you are going to accomplish your needs via this website.
3. Whole website should be eye candy and very easy to read – If your website have unreadable texts then its useless and deviates from its actual motive.So you should keep in mind that all the text is easily deciphered.
4. Habituate style sheets and table less designs – CSS based designs are always flexible and universal variable.
5. Maintain the decorum of theme and consistency – All the pages in the website should have same color schemes and should follow the decorum which is maintaining through out the websites.
6. Comfortable and easy navigation – Website navigation is key models in defining the overall performance of the site.In web design the website you keep in mind that the navigation should be easy , simple and attractive.
7. Avoid the use of bulky flash files – Flash sites are attractive but they are just for single time.It takes hell lot of time in loading such that 95% of new visitors like to close the tab instead of waiting lot time.So you should keep in mind that in case you are using the flash files then it should be very light.
8. Build a sitemap for easy navigation and searching – You make a xml file containing all the important links of your website.Sitemap is important as it create easy for search engine bot in fetching the important pages of your website.
9. Examine your site regularly for loading time and link errors – After completing site their are unwanted errors in the links and some times it takes too much time in loading.So you should analyze your site regularly to track these sort of errors in your websites.
10. Proper SEO ,keyword handling ,social buzz and feedback – You should keep in mind that after completing your website you need to have unbiased reviews about your website in order to debug its issues.A proper search engine optimization and keyword handling help in easy track of your website.Social media buzz is require to let your friends and friends if friends know about what really are you doing and aim to do via your new website.And finally feedback is what you need to link a relationship with your viewers. If you really don’t know about these then you should contact some professionals like Utah web design to help you up with supports and suggestions.

Above are the 10 essential gyan on web designing that you should follow before thinking of making any website.Feel free to bother me regards any queries and feedback are always welcome.

Image by hongxing128 via Flickr

SEO – Search engine optimisation is quite common word in the internet.If you want optimum concentration for your website it is important to draw customers to your site.  Studies have shown that if you use a combination of words you are more likely to have people find you.  A keyword is very helpful when it is used in a trio or foursome combination.  If you have a specific product, you want to narrow the search to your site.  When you use a keyword phrase you are bettering the odds in your favor that your site will be noticed.

If you are looking for a new cat litter you wouldn’t just type in “cats” as your keyword.  You would initiate the search engine optimisation using at least two keywords “cat litter”.  However, if you wanted a specific brand of cat litter you would type in “VIC cat litter”. This would narrow your search.  Your customers are going to use this same approach.  Wouldn’t it be to your benefit to use this same type of phrasing when writing about your product?

If you aren’t going into detail, your site will be thrown in with the multitudes and won’t have a very high ranking.  If you are fortunate to achieve a fairly good ranking with just one or two keywords you still probably won’t actually produce buyers.  They are more likely just looking without much intention of making a purchase.

The more information you can pass on in your three or four word phrase the better off your business will be.  When the large web crawlers search out the products you want them to find you.  When you write your articles you should try to achieve a fairly high penetration rate of your keyword phrase or phrases.  There are sites devoted to helping writers find keyword phrases to enhance their marketing.  The best idea for search engine optimisation would be to include as many keywords and keyword phrases as you can.

SEO  short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

The concept is simple. It’s about ensuring that your content is found by the millions of people every day who use search engines as their first filter for news and those who don’t search at all but trust an automated aggregator, such as Google News, to filter stories for them. These people are essentially asking a computer to tell them the news. If you want your story to be read, you’d better make sure the computer knows what you’re writing about.
I carefully chose keywords for the title on my post ”How to” (do what they want to do).I thought about the words that a user would type in when looking for an answer to their question, and tried to include those words in the article. I also tried to think of a few word variations and included them where they made sense (file vs. files, Firefox and Mozilla, etc.).I’m targetting a long-tail concept where someone will be typing several words, so I’m probably in a space where on-page keywords are enough to rank pretty well.
The utility of an article is paramount. If you write 2000 words about mortgage loans and never discuss the industry landscape or impart some useful, concrete knowledge to your reader, that should set off a warning flag in your head. So use this advice only for good (high-quality articles), not for evil.
To do that you need to ensure your article contains certain keywords. That means not only the words that someone types into a search engine but also the keywords that the search engine knows are commonly associated with the search term. So if someone types “credit crunch” into a search engine, the computer knows that an article about the credit crunch often contains other words, such as financial crisis, bail out or bailout, banks, recession and so on.
The algorithms that determine how a search engine evaluates and chooses between keywords are complex and frequently kept secret. Search companies don’t want their techniques to be stolen by rivals or exploited by publishers seeking to gain an unfair advantage. As a result, the rules of SEO are constantly changing as search engines refine their techniques both to improve results and to close loopholes. There are lots of factors at play in SEO and I won’t go into them here.