RockMelt – New Age of Web Integration

RockMelt is a new web browser that has integrated all the essentials you need while browsing. It helps you access all favorite sites from anywhere, without leaving the page you are on. Some of the websites embedded are Twitter and Facebook, and RockMelt notifies you when something happens in any of the integrated pages. This means that without leaving the current page you are browsing, you can do a lot of other things. RockMelt is based on Google Chrome, and is considered the next level in integrating regular browsing with social networking.

The browser is now a window to stay connected to everything. This is the first step towards having a personalized browser. The unique feature of the RockMelt web browser is that it integrates browsers and presents them in the form of panes on the left and right hand sides of the main browser bar. It is a social savvy browser that helps you browse with your friends, and all that you need to do is log into Facebook. With that, you have your friends and their latest status updates available along in the columns. Additionally, your feeds and websites are organized along another column. There is also a search option integrated into the web browser, and is displayed right at the top of the screen. A share button is available between the URL bar and search bar, that lets you comment on the link and post it on Facebook.

The browser lets you easily access any social media accounts you have. You can add Facebook to the pane, and the web browser will display your Facebook friends who are online. Additionally, it enables you to chat with them by clicking on their name and access a pane. The Twitter page is also available on the bar, clicking the Twitter button displays the latest Tweets in a well-designed pane. If you are not very active on Twitter, this web browser can actually help you be more active because of its accessibility and simplicity of use.

However, it is important to even analyze the issues have been identified with the new web browser. One criticism it has received is that it relies heavily on Facebook and Google. This means that if either of the products decides to move on to something else, it will leave RockMelt in a vulnerable place. A feature that has received some slack is the Search option; the results are displayed in a drop down pane, because of which the results are not easily accessible. There is also the concern that if users have used the social media for over a few years they will usually be comfortable using it their own way. This means that most old users might stick to their ways, while new users and heavy Facebook users might consider RockMelt as a viable option. There is also criticism that a few of the features are a little confusing, therefore may not be used extensively.

This said, it must be acknowledged that RockMelt is a step ahead for personalized browsing, and is certainly fast and solid.

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