Multimedia Triggers Using Aurasma App on iPhone

There have been reports of a new iPhone application called Aurasma. It can identify images stored in the database and convert them into related videos. This app is the brainchild of an enterprise software firm called Autonomy. Aurasma uses the firms scaled down version of IDOL patter recognizer. The IDOL patter recognizer converts images in the database to videos.

It is a technology that has been designed to power apps for iPhone. It first recognizes images and objects, and then enhances the image or object, replacing it with a video and allows virtual objects to interact with other real objects. It promises to add a new layer of video and interactivity on regular print.

The prototype of the software is reported to have been very easy to use and robust. It certainly promises to add a lot of options and outlets for the advertising space, while ensuring that the users are left entertained and interested.

Reported to be a direct competitor to Google’s Goggles project, it hopes to be a simple app that adds some motion. Version 1 of the app, scheduled to release sometime in May, is going to come in the form of an AR Advertisment/game for a movie that will be releasing soon.

via [CNET News]

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