After a few unsuccessful attempts of MSN Search and then Live search, Microsoft comes up with another effort to relaunch and get into into the search space which has been occupied by Google and Yahoo for years now. “Bing”, as they named their new engine will be live on June 3. After codenaming it KIMO since the past few months, Microsoft had to really work hard in order to reach to the name Bing.
Bing Homepage
With Wolframalpha being launched last month, it seems that the internet search space is again getting hotter with noew technologies and ways to vie for customers are being introduced. While Wolframalpha named their search engine “knowledge engine”, Microsoft calls Bing as “Decision Engine”. “We are introducing a new level of organisation to search results, and our differentiator will be the best results for query,” Satya Nadella, senior vice- president (R&D , online services division) Microsoft told mediapersons in a press conference on Friday. He also said, “Bing would initially focus on four key areas: “making a purchase decision, planning a trip, researching a health condition or finding a local business”.
Although they claim that Bing would give customer service center numbers apart from the best product deals for any company, my test for HP and British Airways had all the 3 : Bing, Yahoo and Google give the same result, including the sponsored links, the only difference being the no of search results and the time it took them to answer. Though I would like to add that Google and Yahoo did concentrate on Hindustan Petroleum apart from Hewlett Packard which Bing did not. Also Y and G showed some local results as well. So as a matter of fact I could not find anything different, probably I need to conduct some more searches in order to find out Bing’s real power, if any.
Well I hope it has something different from the rest or else Mr.Ballmer, with due respect, the Bing camppaign would just reamain as successful as the previous editions of the MS engines.
Well lots to discuss and to explore Microsoft’s, hopefully, last effort to get that search space pie back, I’ll leave you with a Bing video tour posted at Labnol.
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{ 3 comments… read them below or add one }
it seems like Microsoft should stick with one name for their search engine functionality so that it has a chance to turn into a recognizable brand
Yep, thats very correct, probably microsoft the other way round! Anyhow its not successful so let them try this, if it succeeds then we will have some good news as it will rake in more competition and probably put the google and yahoo think tanks to work again.
Great article! I’m a new mom and this helped me a bunch! Thanks!