Kantar Worldpanel ComTech have done some new research into the UK tablet market which shows that there are an incredible 3.62 million people with tablets in the UK. Unsurprisingly it is the iPad that dominates the current market with a 73% market share. The Samsung Galaxy Tab comes second with a mere 6% market share, showing just how far in front the iPad actually is within the tablet market.
The iPads dominance is due to many factors, being the first tablet to the mass market certainly helped the Apple product. Another factor is definitely the high budget advertising campaign by Apple, the massive TV ad campaign at Christmas and Summer showcased the iPad to practically everyone.
Kantar also found that 28% of those wanting to buy a tablet are not sure which tablet to buy. This shows that there are gaps in the market where brands can grow and really compete with the iPad. HP recently announced their withdrawal from the hardware market which caused the TouchPad to be sold at a knock down price of £89. The TouchPad’s flew of the shelves, proving that there is a market for reasonably priced tablets.
Daniel Thomas, Financial Times correspondent states that,
Almost three-quarters of tablet sales in the UK have been taken by Apple’s market-leading iPad, according to Kantar Worldpanel ComTec, the data provider.
With the tablet market set to continue with rapid growth only 50% of potential buyers said they will be buying an iPad. Does this mean their dominance will be less so in the future? Probably not, 28% of those wanting to buy a tablet were not sure what brand to buy and with the iPad being the most popular they may go for the Apple game changer.
The research also reported that only 3% didn’t know what a tablet was, showing that the advertising campaigns of Apple, Sony and Samsung have been extremely successful.
iPad 2 Gallery