SEO  short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

The concept is simple. It’s about ensuring that your content is found by the millions of people every day who use search engines as their first filter for news and those who don’t search at all but trust an automated aggregator, such as Google News, to filter stories for them. These people are essentially asking a computer to tell them the news. If you want your story to be read, you’d better make sure the computer knows what you’re writing about.
I carefully chose keywords for the title on my post ”How to” (do what they want to do).I thought about the words that a user would type in when looking for an answer to their question, and tried to include those words in the article. I also tried to think of a few word variations and included them where they made sense (file vs. files, Firefox and Mozilla, etc.).I’m targetting a long-tail concept where someone will be typing several words, so I’m probably in a space where on-page keywords are enough to rank pretty well.
The utility of an article is paramount. If you write 2000 words about mortgage loans and never discuss the industry landscape or impart some useful, concrete knowledge to your reader, that should set off a warning flag in your head. So use this advice only for good (high-quality articles), not for evil.
To do that you need to ensure your article contains certain keywords. That means not only the words that someone types into a search engine but also the keywords that the search engine knows are commonly associated with the search term. So if someone types “credit crunch” into a search engine, the computer knows that an article about the credit crunch often contains other words, such as financial crisis, bail out or bailout, banks, recession and so on.
The algorithms that determine how a search engine evaluates and chooses between keywords are complex and frequently kept secret. Search companies don’t want their techniques to be stolen by rivals or exploited by publishers seeking to gain an unfair advantage. As a result, the rules of SEO are constantly changing as search engines refine their techniques both to improve results and to close loopholes. There are lots of factors at play in SEO and I won’t go into them here.

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