How CRM is useful in work management
What is Enterprise CRM Software?
Enterprise customer relationship management is a family of tightly-integrated applications that span both front- and back-office operations throughout a company.
For businesses of all sizes, acquiring, retaining, and supporting customers is more challenging than ever before. Yet, for larger companies, that challenge can be even greater. Activities that were already complex have become highly-complicated, multi-faceted workflows and procedures that are difficult to coordinate, track and manage. Marketing teams must plan and develop an increasing number of sophisticated campaigns, and deliver them through multiple mediums.Support staff must rapidly resolve a growing volume of customer problems and issues. And, management must oversee customer-facing operations across all departments, and ensure that all client interactions are handled in a responsive and professional manner.
Enterprise customer relationship management (CRM) has emerged as way for larger businesses to streamline customer-related processes across divisions, increase the efficiency and effectiveness of customer transactions at all levels, and optimize service quality at each touch-point. Unlike smaller CRM solutions that focus on productivity enhancements at the departmental level, enterprise CRM helps companies plan and execute successful customer strategies across their entire business.
Common Enterprise CRM Features:
Enterprise CRM provides a comprehensive suite of fully-integrated solutions, to automate and enhance customer-facing processes across your company. Components of an enterprise CRM suite include:
- Sales force automation
- Marketing automation
- Help desk automation
- Reporting and analysis
- Customer service or contact center automation