It is said that we perceive most of the things that we see in a visual sense. It is them impreative that for a business to flourish, the company must choose the colors that represent their logo or any other thing for that matter be given due consideration and thought. Is your brand targeted towards men or women or both and what is the target age group. However, in the process one must not forget what your own brand is about.
How exactly can color impact your business? You may be surprised to find out how effective colors are to brands, and how they affect sales and purchases in this epic infographic from The Printing House.