Google and Bing – Converged And Diverged Strategies Beyond 10 Blue Links
In the past the popular search engines Google And Bing were busy in adding social features in their operations. Google has added Google+ while Bing establishes an exclusive relationship with Facebook.
But in the recent past the convergence of the both search engines has taken a new strategy of diverging from these social features as Google has slowly de-emphasized the social search, while Bing adds more feather to its cap by adding more social features than ever.
Presently Bing has started more emphasizing on its social search. With the advent of acquiring the Powerset an in-house expertise from the giant Microsoft Bing performs a different style beyond its usual 10 blue links. Bing has focused its instant answering facilities in the areas of sports, finance and music. Later it has switched over to linking its sidebar for the updates and links from your friends on Facebook and other social networks.
On the other hand Google has started deemphasizing its social search and switched its focus on its knowledge graph, a project envisaged by Bing at one time. The divergence clearly indicates few clear things to the web users. Bing is started moving closer to the social search while the Google shows more interest in semantic search.
Recently Google has added a friendly feature Google Drive and Gmail in box which can be used from the sidebars. But Bing has used the same place for focusing the social search on the topics shared by your friends.
However it is left for the individual web users to have their own personal preference.