Glenster’s Social Media Best Practices

Gleanster announced the publication of a benchmark report that reports the best practices in social media marketing. The report is called the ‘Social Media Marketing’ and is 21 pages long. It includes a vendor landscape section with analyst commentary about most of the related technology solution providers as well as a large number of social media agencies. It is based on the experiences of many companies and can be downloaded for free from the Gleanster website.

Kevin S. Ryan, principal analyst at Gleanster and former vice president of social media at Barnes & Noble says

Some brands have found that they can drive sales by coddling bloggers or by directing special codes or promotions to customers who follow them on Twitter”, adding that “Yet, despite the flurry of activity, social media marketing remains experimental in nature, and marketers are making up the rules as they go.

Social media marketing is on a rapid growth trajectory, with the visible growth of social networks like Facebook, and the increasing amount of attention paid to Twitter and YouTube. Big brands are trying to gain footholds on Facebook, to lure the number of members there, and find new ways to communicate with its users.

However, the brands have not yet been able to determine the value of a Facebook fan, and there continues to be no consistent barometer of success. This lack of data is resulting in companies being unable to determine how much social media marketing is right for them or measure their impact on their businesses.

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