Formula of Social Marketing
The process of social marketing has been described as a compass. The social marketing formula places the brands at the center-stage of the whole process. The brands use the players of the social marketing compass, the traditional media, trust agents, champions, bloggers and the tastemakers promote themselves and gain the platform of several media like the mobile, social dashboard, social networks, blogs, forums and groups, etc.
After that, the various channels like content streams, UGC, promotion, syndication, social media optimization, portability, search engine optimization and the others are utilized in order to make a positive impact on the emotions of the customers and affect their sincerity, honesty, humanization, core values and other sentiments. This in turn acts as a favorable plot to create brand images and the consumers create a brand affinity, which helps in establishing a market of the various brands on the social front.