Christ, Christmas, and Social Media

LifeChurch.tv’s Global has launched the Share the Bible Day initiative. It is an initiative between LifeChurch.tv and the YouVersion mobile Bible application. The Oklahoma-based Edmond-based church’s pastor Rev. Bobby Gruenewald initiated an effort to use the power of social media to spread the word of Christ and his teachings.

Gruenewald said

We’re encouraging everyone to take time on Christmas Day to tweet a Bible verse, share the Christmas story by posting it on Facebook or tell people about the free Bible app’. He added, ‘We basically want to see emphasis and focus on God’s story in all their social spaces online and offline

The church’s free YouVersion Bible application is an initiative that has reached many milestones including over 11 million downloads. Apart from the other milestones, the Bible app was listed as one of the top 10 iTunes 2010 list of top 10 apps and the Apple’s list of reference apps.

On the Bible app, Gruenewald said,

Part of the focus of the Bible app is to make it easy for people to read and share the Bible. He added ‘We really see it as a real revolution in Bible engagement

Like most others, the church and Rev. Gruenewald too are trying to leverage the reach and popularity of the social media to spread the message of Christ, the Bible and the gospels, on Christmas day.

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