BlackBerry Suffers As Android Getting More Acceptance
Many Smartphone users in Indonesia are shifting their loyalty from BlackBerry handsets to the Samsung devices, which are based on Android. According to International Data Corporation (IDC), which is a group of telecommunication and IT research, reveals that Android grabs 52% market share of Smartphone operating systems in Indonesia. However, IDC confirms that BlackBerry is still the top brand of Smartphones in spite of rising popularity of the Android handsets.
The reason could be RIM’s delay in releasing new models, where the Android competitors like HTC and Samsung are churning out high-end devices. Recently, Samsung revealed Galaxy III, which has gained good acceptance in the Indonesian market. In fact, Android phones are released almost every month whereas BlackBerry’s last model was released in April.
A spokesperson of IDC also says that affordability is not the only reason of Android phones’ increase in shipment, the availability of diverse applications over touchscreen functionality, is also a vital reason. In addition, vendors will continue to adopt Android phones for some time, which is unlikely for the other operating systems. At least ten international manufacturers of Smartphones had opted for Android and Sony is also in the list.
It also shows that the increasing trend of Android operating system is global, not just in Indonesia. iOS is also in the race as both it along with Android has resulted in 85% shipping of Smartphones in the year’s second quarter. In the present scenario, the market share of BlackBerry has reduced to 4.8% whereas the market share of Android is 68.1%.