Bajaj Finserv initiated the #50For4 campaign for Vivo IPL 2016 Final – Win 50″ Led Tv

Bajaj Finserv, the undisputed leader in consumer durable finance, beckons the cricket lover in you to join them on twitter while you cheer for your favorite team in the IPL finale this Sunday. Exclusively for their twitter audience, Bajaj Finserv is hosting a full day of cricket trivia and clever wordplay giving the community a chance to win a brand new 50” Sony BRAVIA LED TV. Crafted to drive engaging twitter conversations while the country anticipates the fate of IPL D-day, the campaign #YourScore50For4 will begin at 8:50 am, May 29th, Sunday.


Continuing the tradition of bringing the best EMI schemes across industry, Bajaj Finserv also announced a limited period offer for buying the stunning 50” Sony BRAVIA LED TV in 4 easy EMIs. The ‘not-to-be-missed’ offer is valid for two days, 28th & 29th May, giving Indian cricket fans the perfect opportunity to enjoy their favorite sport on the big screen in the comfort of their home.

At 8:30 a.m today they initiation a real-time campaign on IPL2016 with hashtag #50For4 by revealing various questions.



#50For4 will usher in the IPL excitement early in the day beginning at 8:50 am in the morning, continuing with a new tweet every 50th minute following that. Every fourth tweet during the day will be a trivia post giving participants a chance to take home the LED TV. The campaign will keep the twitterati company the entire day with real-time conversations & fun guessing games upping the ante during the finale match between Royal Challengers Bangalore and Gujarat Lions/Sunrisers Hyderabad.

Before the start of #IPLFinal match, Bajaj finserv was having more than 20% of mentions in #IPLFinal conversations on twitter due to these real-time tweets.

As the NBFC financing the widest set of outcomes, Bajaj Finance Ltd recently shared their benchmark initiatives towards completely digitizing the Finance experience for the consumers and industry alike. Launching India’s first EMI finance App, Bajaj Finserv gave consumers the freedom to apply for instant EMI finance anytime, anywhere. Bajaj Finserv Experia is the easiest and quickest way to buy LED TVs, Smartphones, Furniture and lots more on easy EMIs this festive season. To get instant approval, all one has to do is click on the ‘QUICK APPLY’ button, once they download the App. Adding to the ease of the application process, the app lets consumers to login using:

  • Aadhaar Card
  • Facebook
  • Twitter
  • Google+

This eliminates the time consumed by pre-filling consumers’ basic information in the form.

Using the revolutionary app, consumers can get instant approval with a unique user id to avail EMI offers across 12,000+ stores including the likes of Croma, Vijay Sales, Hometown, Home centre, Urban Ladder, Helios and more.

Click on the links below to download the App:



Bringing the best of both worlds, Bajaj Finance Ltd also recently launched Digital Activate – a unique partner model with offline retailers to facilitate mobile / digital product offering, similar to an E-Commerce Model. For existing Bajaj Finance Ltd consumers, Digital Activate marries the convenience and on-the-go nature of online model with the speed of delivery of an offline model (4 hrs delivery commitment). Using this platform, retailers can display their product offerings on our B2C portal – Experia – to a pool of 76 lakh Bajaj Finance Ltd customers (identified basis propensity and risk analytics) in major cities across the country. Digital Activate not only helps customers pick and choose products at their convenience, but also gives them the flexibility to make the down payment at the location of their choice through cash/card, assures lowest down-payment and long tenor schemes – and all this with no paper work hassles.


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