Amazon’s Android Appstore Open to Developers

Amazon is already huge and the next step is to launch an Appstore for Android. And that story is soon becoming a reality as the store is already open to developers. Developers can get in the live Amazon Appstore Developer Portal, however they will have to actually host their and sell apps in Amazon’s store as a basic requirement. This one is different and tougher than the usual Android Marketplace.

Although Android applications available at Marketplace are a good, the appstore does carry certain issues like locating an app is difficult, there are no suggestions available and overall quality of apps is average. However, the new Amazon Appstore promises to fix some of the issues and all apps will be reviewed before launching into the store so that they don’t harm your system. Amazon has not disclosed the release date, but sooner expected.

Some details for Developers shared by Amazon

  • For each sale of an App, we will pay a royalty equal to the greater of 70% of the purchase price or 20% of the List Price as of the purchase date (70/30 is standard, this 20/80 split is somewhat odd and confusing)
  • The List Price is apparently in place so that you can’t sell your app cheaper on other “similar services” — meaning other app stores, presumably
  • The “similar services” should also include the forthcoming Chrome Web Store.
  • There is a $99 fee to be a developer in this program (the same as Apple’s iOS developer program)
  • It seems like if your app is available on other platforms, you have to make sure to update it at the same time on Amazon’s store that you do in any other store (this will piss off a lot of developers)
  • Apps will have to be laced with Amazon DRM — meaning they will only work on devices they approve (obviously)
  • Amazon has the right to pull any app for any reason (obviously)
  • Apps can also be shown on amazon.com (this is up to Amazon)
  • You can offer free apps
  • The app store is U.S.-only (at least for now)
  • This part is interesting too: “We have sole discretion to determine all features and operations of this program and to set the retail price and other terms on which we sell Apps.”

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