89% of iPhone users likely to buy another iPhone
In recent research by UBS, the large investment bank, they found out that 9 out of 10 iPhone users were planning to buy another iPhone as their next phone.
UBS were doing research into whether users were likely to change mobile phone brands and platforms. It seems Apple has satisfied their customers excellently and they are likely to buy another iPhone in the future. With the iPhone 5 due to be announced on the 5th October, iPhone users better start saving their cash!
Just 39% of HTC mobile phone owners said they were going to buy another HTC phone as their next mobile phone. This is an incredible drop and considering HTC were second in the retention figures it doesn’t bode well for BlackBerry.
In terms of retention with operating system platforms Android fared quite well with 60% of users saying they will stick with an Android running smartphone. However 30% of Android users surveyed said they want to get an Apple iPhone running iOS for their next phone.
UBS assessed the mobile phone use trends by asking a various sample about their habits. In one section, however, 515 executives owning smartphone were asked. The executives were from 30 American and European mobile networks. So overall the sample that this survey is based on may not be the most realistic and could be biased. The sample mentioned were also business minded people so they are not the general public and it won’t necessarily represent a clear picture of everyone’s views.
Let us know in the comments section whether you are wanting to change smart phone manufacturer or operating system!
Research in Motion, owners of BlackBerry, won’t be happy to know that just 33% of BlackBerry owners were definitely going to buy a BlackBerry as their next phone. This comes as quite a shock to me as most BlackBerry users i know say that they like their BlackBerry and mostly BBM, the instant messaging service.