10 Different Ways Social Media Can Help HR

Human Resource Manager of a company knows the complexity involved in recruiting employees and maintaining corporate brands. But not many are aware that the process can be made simpler yet effective with the use of Social Media. Although the world is embracing social media, some HR management is still wondering on how they should be taking part in it. Human Resource of a company can make use of social media to share information, learn, educate, collaborate and get connected with the world.

Social media can take many different forms, including Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking. It can serve as a significant tool in networking with professional contacts, hiring employees, making new contacts and also maintaining corporate brands. So here are some Top 10 ways an HR can make use of Social Media.


As more people sign in with social media to locate appropriate jobs, conversely HR management sign in to find applicants and segmenting tools to make the process narrow and easier. LinkedIn is of course the most important and interesting social media tool available today to help hr in recruiting employee. It serves as an opportunity for candidates to place themselves on industry and approach the companies without hassle. Simultaneously it becomes easier for HR to locate employees and pre-screen the person’s resume and move ahead with the process for future hiring. It really helps the recruiter to save time in the virtual process. Create a page on your intranet using Yahoo Pipes to consolidate the WatchLists for key candidates and competitor hires. Another latest option available is a job search engine called TwitJobSearch.

Build relationships

Joining groups like RecruitingBlogs, and HRMToday can offer great learning for HR. You should also not miss out on Ning that offers anyone to make their own social network online at free of cost. You have a chance to search for and join Ning groups that is particularly dedicated to your market or positions that you recruit for developing relationships with and hire candidates. After all, social media is simply the act of expanding and grouping the number of people you know by meeting your networks’ friends, their friends’ friends and so on. You can use social networks Facebook, LinkedIn, MySpace, LinkMe, Twitter to build relationships with potential candidates.


Blog can be an effective form of communication, which let you communicate important messages or announcement to the people. It allows reader to post feedback and comments. Further social networking sites like Facebook and MySpace are incredibly powerful tools for communicating ideas and information. For example, Ernstandyoungcareers is making best use of Facebook for sharing ideas. So build your company’s Facebook Page and have a dedicated tab for your current openings.  Instead of sending emails, write blog posts, tag them & refer employees to the key posts for communicating information.

Training and development

Social Media is another effective tool for training and development of employees at work. Physical class room trainings are traditional ways and no more required with the advent of social media. Implement a microblogging tool, such as Yammer or Co-op, internally for training and development. Creating and sharing YouTube videos can be of great help in training employees of company. In addition developing micro-training programs for induction training using Udutu Teach Facebook application can be easier. Wikis and other sharing tools are optional. Any doubts can be addressed via instant messaging!

Employee Management

One of the major tasks for HR is employee management that involves, new employee, performance of existing employee, salary details, and so on. HR need to have all the employee related information stored at one place, so that accessed when required. Sites like Orangehrm is world’s leading open source HRM solution for small and medium sized enterprises (SMEs). OrangeHRM offers a flexible and easy to use solution for small and medium sized companies free of charge. By providing modules for personnel information management, employee self service, leave, time & attendance‚ benefits and recruitment companies are able to manage the crucial organization asset – people. The combination of these modules into one application assures the perfect platform for re-engineering and aligning your HR processes along with the organizational goals.

Compensation and Benefits

Candidates can surf through sites like SalaryScout which is a network of users seeking fairness in compensation and benefits. Other site called Glassdoor is a free career community where anyone can find and anonymously share an inside look at jobs and companies. The information comes from current and former employees, interview candidates, and even the companies themselves. Now with more than a million salaries, company reviews, interview questions, office photos, and more, candidates have all the information they need to manage career and make more informed career decisions. Companies and HR can negotiate better with candidates about compensation via such social media sites. Ann Bares blog on compensation force should not be missed that offers practical news, information, tips and musings about employee performance and compensation.

Task Management

Virtual reporting involves hassle, disturbance and can be time consuming for both manager and employers. Now the task management can become simpler with the advent of social media for HR. All you can do is create a group in Facebook/MySpace and let the employee post their task done for the day on that page. They can discuss and add the entire task on daily basis and report the tasks of the day so everyone in the company is aware of what the other person is doing. Additional they can place complains, issues or any other problem directly to HR via this.

Maintain Corporate Brands

Who are you? What do you expertise in? What can be accomplishing about your brand? How would you like to be known and documented by colleagues, other professionals, and potential employers? This entire information you can put in your social media profiles and this will eventually improve your corporate image and personal brand in market. Having a company’s website is a must, as visiting your social media profile users will then want to more about it. So a website will complete in and out can maintain corporate brands well.

Promoting and Advertising

There are various ways an HR can promote and advertise with the help of social media. Advertisements targeting users on social media channels are turning more widespread with social ads. By knowing who is using which social media site, HR can promote their company to the targeted audience on the suitable social site. Other option could be to have your employees & managers run online career fairs, talk about life in the company, court potential talent using social media.

Learn and Share

Human Resource of a company can learn through some amazing slideshare presentations regarding webinars and seminars. Likewise learn to subscribe for RSS Feeds that can be really helpful, for example Top 50 HR Blogs by BSchool can be a real source of information for Human Resource of a company. Of course, sharing what is needed is possible via various sources of social media.

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