10 Best Social Media Campaigns of 2010

Social media marketing has been an important part of today’s marketing options. However, it is also a niche way to market and therefore takes a lot of planning and understanding to get it right. Many brands and companies have tried their hand at marketing using social media. However, only some have succeeded at using it to their advantage.

As year 2010 comes to a close, the following is a list out some of the success stories that brands have had with social media marketing:

1.    Ikea’s Showroom : Though technically this campaign started in 2009, the impact of it has gone on to be one of the most successful campaigns in 2010. It also won the 2010 Gold Cyber Lions at Cannes. When Ikea wanted to open a Malmö store in Sweden, it created an online showroom hosted on Facebook. This page gave options to people to look at the kind of products available in the site. The social media campaign also posted an impressive video on YouTube.

2.    Old Spice : Old spice certainly made a stir in the social media marketing sphere with their campaign on YouTube. Old Spice made a 186 video campaign across social media platforms in real time. These were focused on promoting the 71 year old product that was considered a product for the old, to the youth. The campaign without a doubt was a success and is said to have had over 69 million viewers.

3.    Ford : Ford decided to try social media to unveil its new Ford Explorer. They chose Facebook as their platform, and had a free Ford Explorer as a give away to a lucky person. Ford set up a countdown showed videos chat and photos on the events. This took its competitors by surprise and became one of the most successful campaigns on social media in 2010.

4.    Vitaminwater: Vitaminwater took one of the biggest risks of having its Facebook fan page double as the brand’s official website. It also embarked on an interactive campaign that allowed Facebook fans to create their own flavors of Glaceau Vitaminwater, and announced that the winner of the best flavour would receive $5,000. As a social media campaign, this was a risk that worked well for the brand, because currently this page has over 2 million followers.

5.    Microsoft : Microsoft’s Bing search engine advertised and gained a lot of popularity all on one day this year. Microsoft’s Bing advertised on Facebook’s very popular game called Farmville. Microsoft’s popularity grew by over 400,000, as the fans on Facebook increased because of their advertisement on Farmville.

6.    Coca Cola : In the beginning of 2010, Coca-Cola released a YouTube video called The Happiness Machine. They further went on to create a UK version of the video as well. These video have over 3 million viewers. The campaign also received the Gold Interactive Award at the 2010 Clio Awards.

7.    Pepsi : Pepsi took a different approach in marketing using social media. Instead of taking the predictable route of advertising their product, they instead took the route of improving people’s social conscience. The campaign was focused on getting people to come up with innovative ways to refresh the world, submit them on Pepsi’s Refresh Everything , add them to Facebook and ask for votes. The best and the most popular and ideas would be funded by Pepsi.

8.    Ridley Scott’s Life in a Day : Ridley Scott and Kevin Macdonald, along with YouTube and in cooperation with LG wanted to create an experimental documentary film to be shown in the Sundance Film Festival. The idea was to see how July 24, 2010 was experienced by different people in the world. For this they created the short film and posted it on YouTube. More than 81,000 people submitted their video entries to be included in the experimental film. More than 1 million people have watched the video on you tube and many followed the progress of the film, and saw the behind the scenes footage.

9.    Gillette: Gillette used a super viral video on YouTube featuring tennis star Roger Federer. The behind the scene footage attracted a lot on attention and 7.9 million views to date on Gilette’s official channel, the video makes up 99% of Gilette’s viewership on YouTube.

10. The Last Exorcism: Before the release of the movie The Last Exorcism, the marketing strategy that the creator applied was social media related. They released frightful video that intrigued the audiences and encouraged them to respond to it. The videos received over 3 million views for the video. The movie also earned over $20 million on the first three days alone, after opening at number 2 in the US Box Office.

You may also like...

29 Responses

  1. Jai Singh says:

    10 Best Social Media Campaigns of 2010 http://bit.ly/gBrtWS

  2. Dj says:

    10 Best Social Media Campaigns of 2010 http://bit.ly/gBrtWS

  3. Honey Singh says:

    10 best #Social #Media Campaigns of 2010 http://bit.ly/dFo5mv

  4. Definition 6 says:

    The 10 Best Social Media Campaigns of 2010: http://cot.ag/gAaFV2 (see #6)

  5. RT @Definition6: The 10 Best Social Media Campaigns of 2010: http://cot.ag/gAaFV2 (see #6)

  6. RT @Definition6: The 10 Best Social Media Campaigns of 2010: http://cot.ag/gAaFV2 (see #6)

  7. MEDIAS SOCIAUX > Les 10 meilleures campagnes sur les médias sociaux en 2010 (Ikea, Old Spice, Pepsi…). http://squ.im/xc-B

  8. [#Mk] 10 campagnes excellentes sur les médias sociaux en 2010 http://bit.ly/iiyE9K @squarepartners @lesocialiseur

  9. claireboulet says:

    RT @LaGuirlande: [#Mk] 10 campagnes excellentes sur les médias sociaux en 2010 http://bit.ly/iiyE9K @squarepartners @lesocialiseur

  10. Superhero says:

    More top social campaigns from 2010. Old Spice there again, but some other new ones [via techprone] http://fb.me/P0J0iUU6

  11. Tim Nagle says:

    10 Best Social Media Campaigns of 2010 http://bit.ly/eQwmKO

  12. John Doyle says:

    RT @RemodelBuddy: 10 Best Social Media Campaigns of 2010 http://bit.ly/eQwmKO

  13. RT @RemodelBuddy: 10 Best Social Media Campaigns of 2010 http://bit.ly/eQwmKO

  14. I simply want to tell you that I am just newbie to weblog and certainly liked your website. Probably I’m planning to bookmark your site . You absolutely come with incredible writings. Bless you for revealing your web page.

  15. This is really fascinating, You are an overly skilled blogger. I’ve joined your rss feed and look ahead to looking for extra of your wonderful post. Additionally, I have shared your website in my social networks

  16. voir horoscope free parisDecouvrir le excellent post : voyance gratuite en direct

  17. Floretta Ana says:

    I need as much suggestions as possible. The more the better. I haven’t had the chance to sit and really go over the process. Again, looking for some answers where I can start blogging immediately..

  18. I’m finding them for my sister. I’m trying to find the most recipes with pictures and the ages of baby for the recipes. Blogs are usually where I would expect to find them..

  19. Deb Pitorak says:

    What I would like to do is write a posting on my blogspot and have the most recent entry post onto my personal webpage. Is there any way to do this and would the coding be fairly easy? I know a little about web design and coding, so if it would involve connecting my blogspot to the page somehow, I could probably do it. . . If this is possible, please point me in the right direction so that I could achieve this feature. Any help is greatly appreciated!.

  20. Hi! I’ve been following your site for some time now and finally got the courage to go ahead and give you a shout out from New Caney Texas! Just wanted to tell you keep up the excellent work!

  21. Have you ever thought about including a little bit more than just your articles? I mean, what you say is valuable and all. Nevertheless think about if you added some great pictures or video clips to give your posts more, “pop”! Your content is excellent but with images and clips, this website could definitely be one of the best in its niche. Terrific blog!

  22. Wow that was odd. I just wrote an extremely long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say excellent blog!

  23. As a Newbie, I am permanently searching online for articles that can benefit me. Thank you

  24. Hello just wanted to give you a brief heads up and let you know a few of the images aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show the same results.

  25. I’m trying to build a membership website and people have told me that Joomla works best. I have downloaded Joomla and don’t know what to do from there. Any help would be greatly appreciated. Does this cover PHP as well or do I need to download that?.

  26. Hung Sanocki says:

    I have a domain name bought, but i havent had time to make the website look nice. i want to forward the website url to my blogspot blog for the time being. how do i do this?.

  1. April 26, 2011

    […] [READ] “10 Best Social Media Campaigns of 2010”, Techprone […]

Leave a Reply